There is no such thing as a big or a small donor

There is no such thing as a big or a small donor.

I know, you might be doing a double take right now - what kind of message is this coming from a major gift fundraiser?!

But I want you to hear me out:

"Big" and "small" are arbitrary labels we’ve created to put on our donors, and we often indelibly apply them after one single interaction with the organization.

No don’t get me wrong, I’m a fan of strategically segmenting our data - but too often we create these categories for our donors and think of them as permanent and fixed.

So, why does this matter so much?

Because when we can’t see past the labels we apply to our donors, usually after just one donation to your organization, we are potentially leaving millions of dollars on the table.

When we stop rigidly categorizing our donors in this way we can open up to new opportunities, including growing a healthy pipeline, building more meaningful connections with our supporters, and significantly increasing the potential of major gifts.

And before you go, repeat after me…

There is no such thing as a big or small donor!

(It’s so important, it’s worth saying twice!)

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